Born to Build Campaign - What part will you play
Posted: 17th July 2014
Attracting and retaining talent is the construction industry’s biggest challenge today. We have an ageing workforce, falling apprenticeship completions with just 12 per cent of the construction workforce female. The construction industry needs to recruit 182,000 new workers over the next five years if it is to deliver forecast sector growth and the resulting benefits to the UK economy.
This is why the UK Contractors Group (UKCG) with CITB and its partners, (CCS, CIOB, Construction News and the Scottish Contractors Group), recently launched the ‘Born To Build’ campaign.
Primarily a social media campaign targeted at young people between the ages of 14 and 19, ‘Born To Build’ aims to challenge outdated perceptions of what is a dynamic, exciting industry at the forefront of technological innovation. Part of UKCG’s wider Open Doors Weekend initiative, it aims to provide an opportunity for young people to find out more about the range of career choices within construction and to hear directly from those already enjoying successful careers in the industry.
If we are to change the image of our sector and attract the diverse talent we need for the future, promoting it from the inside out is key.
If you’re proud to work in this sector, say so and support the ‘Born To Build’ campaign by sharing the launch video, microsite and twitter handle across your own professional and personal social media platforms.
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