RIBA previews new look and focus for the future

The full story behind the brand development, as well as its core elements, will be revealed upon launch of its new digital platform, RIBA.org, later this month. This will be followed by comprehensive implementation over the coming months across all RIBA facets, assets and sub-brands.  

RIBA President Chris Williamson said: “The rebrand will be more than just a new look; it will be a powerful statement of our intent as an outward-looking, purposeful cultural institute. RIBA must remain relevant and essential to architects and practices across the globe, grow its membership among those early in their careers, and advocate on behalf of its members.”

Alongside the launch of RIBA.org, the rebrand marks a major milestone in RIBA’s House of Architecture programme – a once-in-a-generation investment to upgrade its digital infrastructure, unlock its world-class Collection and sensitively refurbish its historic headquarters.

Chair of RIBA’s Board Jack Pringle said: "It’s been over a quarter of a century since RIBA last considered its brand — with its 200th birthday approaching in 2034 it’s the perfect time to position our brand for the future. It’s vital that we modernise and adapt to the ever-evolving digital world and be fit for the 21st century. The upcoming rebrand is bold, creative and in-step with the digital world, marking a significant step forward for RIBA and our wider House of Architecture programme.”

Responding to its members’ call for a fresher, more creative identity, RIBA will unveil a revitalised visual identity. The new logo, inspired by the spaces and connections between walls and structures, creates a bold typographic mark. RIBA’s historic red takes centre stage once again, while the signature crest remains—refined and softened as a subtle sign-off.