Considerate Constructors Scheme rebrand
Posted: 23rd November 2022
The new brand reflects the change in how the Scheme presents itself, with its strategy centred around of Raising Standards, Building Trust. It provides a fresh updated look which communicates what the Scheme is and how it can help the industry and public.
The transition into the new brand for the 4,500+ construction sites, organisations and suppliers registered with the Scheme will take place over a 12-month period from November 2022-November 2023 - with newly branded Scheme banners and posters starting to be seen on registered activity across the UK and Ireland from November 2022.
Some registered sites will start to display Scheme brand in transition posters in public/workforce facing parts of the exterior of the site, to help build familiarity and recognition between the ‘old’ and ‘new’ brand.
Considerate Constructors Scheme Chief Executive Amanda Long said: “We are delighted to begin the transition to our new Scheme brand as a marker of the Scheme’s evolution into the organisation it is today. The Scheme’s new simple and fresh brand significantly improves the way in which we communicate about ourselves to all our stakeholders.
Amanda added: “The culture of continuous improvement reflected in our new brand is reinforced with new and exciting routes for those registered with us to drive a positive culture across their construction sites and organisations, through an additional suite of modules being developed and offered, including The Construction Site Leadership and Culture module. We look forward to continuing our work to help the industry accelerate their performance in driving positive behaviours and raising their standards even further.”
Commenting on the launch of the new brand, Considerate Constructors Scheme Non- Executive Chairman Amit Oberoi said: “I am delighted to see our new branding begin the process of being rolled out. Rebranding is vital to demonstrate and communicate how we, as an organisation, can help to make a difference to the industry and the communities and environment impacted by construction activity through continuous improvement.”
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